Discover what it takes to become great at prospecting.

The More You Prospect the More You Prosper is a resource of proven, easy to implement, field-tested best practices you can use every day to improve your prospecting results. It is the product of 39 years of interviews, research, and observations with over 3,000 high-achieving sales executives and 6,000 salespeople. This book distills the hardest job in sales, which is prospecting, into 88 ways to get better. Whether you are brand new in sales or a seasoned veteran, this is the essential guide if you have ever asked yourself, “How do I get better at prospecting?”

Steve Johnson is the founder and president of The Next Level Sales Consulting. In his first ten years in sales, Steve was one of the top salespeople for Dale Carnegie training in the world. In his 39-year career, Steve has been on over 8,000 face to face sales meetings and has made over 150,000 calls to prospects to schedule meetings. You can tell by looking at him that he has been rejected over 142,000 times. He is a top achieving expert in the trenches and has trained and coached over 15,000 sales managers and over 100,000 sales people.
Steve is also the co-author of a 1996 LA Times bestseller If You’re Not Out Selling, You’re Being out Sold, a 2006 Amazon.com bestseller Selling is Everyone’s Business, and a 2020 Amazon.com bestseller Next Level Sales Coaching: How to Build a Sales Team that Stays, Sells, and Succeeds.

Elaine Jordan has worked closely with Steve at The Next Level for the past 15 years. As the Director of Training Development, she focuses on developing training programs for clients. She assists in conducting focus groups, interviews, job shadowing, and independent research. She then develops customized training for the client. Prior to joining The Next Level, Elaine enjoyed a successful 20 years in sales and sales management, then transitioned her field experience and knowledge into the classroom, delivering sales and operations training in banking and finance.